Business Growth Leader

Responsibilities

Product Lifecycle Management

• Launched new services designed to remain feasible for businesses during market crunch conditions and aligned their delivery with observed client needs and internal capabilities
• Created structured business model pathways and planned out pricing strategies based on business niche and size using service viability and client segmentation
• Worked with business unit heads to ensure product and service launches followed structured phases and aligned with internal plans
• Adjusted plans as needed when markets or priorities changed to maintain alignment with internal direction and service goals

Business Growth Management

• Developed sales pitch and coordinated with creative teams to ensure marketing materials reflected business expectations and maintained consistency across mediums
• Acquired leads, pitched services, and converted prospective businesses into clients through tailored engagement based on portfolio fit and observed market behavior
• Used professional social platforms to connect with stakeholders of potential clients and support lead generation
• Created tailored and personalized email campaigns to connect with active leads, old customers, and dead leads

Client Life Cycle Management

• Coordinated with technical and creative teams on project and program activities related to client engagements and ensured readiness across all functional areas
• Ensured client expectations and satisfaction were met throughout delivery by monitoring interactions and aligning internal support and service functions with client objectives
• Managed communication and automated reporting to keep internal teams and clients updated on project health
• Kept communication clear and efficient to resolve issues and ensured all team members followed the same communication protocols

Project and Program Management

• Created project plans for client engagements and ensured teams had necessary resources for planned deliverables
• Coordinated with technical and creative teams to resolve schedule conflicts and ensure timely execution of client programs
• Collaborated with different teams and business units and aligned them on internal projects
• Periodically validated that teams had necessary resources for planned deliverables on internal projects

Leadership and Team Enablement

• Created training programs with business unit heads focused on successful practices, case studies, lessons learned, strategies, business models, and walkthroughs of tools to analyze data
• Introduced bottom-up reviews and created transparency in setting up responsibilities and tracking performance across teams
• Worked with teams to improve performance by aligning them with internal objectives and preparing them for planned deliverables

Contributions

In Progress

• Launched a business unit with focus of launchin out-of-the-box products and services for growth of U.S. SMBs
• Managing program to export liquation items to Middle East, South Asia and Africa

Achievements

• Increase eCommerce growth by 30%

Responsibilities

Strategy and Program Execution

• Executed pilot programs assigned by senior leadership to test and scale new product and business initiatives
• Defined and documented scope, roles, and delivery expectations for experimental initiatives
• Mapped performance inputs against projected outcomes to evaluate pilot effectiveness
• Prepared structured sales forecasts for pipeline products using trend data and pricing models
• Identified and addressed operational gaps through targeted process adjustments and performance tracking

Product and Market Research

• Conducted market and product research to evaluate niche entry opportunities and revenue potential
• Supported brand acquisition analysis through market validation and product fit assessments
• Trained internal teams on research methods, tools, and dashboards to support self-sufficient analysis
• Developed dashboards to support cross-team reviews and decision-making across operations, legal, and marketing
• Built automated reports to reduce manual tracking and improve visibility into program status

Launch Operations

• Managed cross-functional coordination for launches of high-volume SKUs across multiple categories
• Planned and tracked execution of launch workflows with assigned ownership and delivery timelines
• Oversaw product lifecycle planning using checkpoints, stage gates, and performance criteria
• Monitored project progress, resolved inter-team blockers, and enforced milestone accountability
• Managed overlapping timelines by aligning task dependencies and team availability across projects

Sourcing and Supplier Coordination

• Led vendor and sourcing activities across product launches, brand acquisitions, and service expansion programs
• Coordinated with machinery providers, material suppliers, and outsourced manufacturers to support production and operational readiness
• Assessed supplier proposals and delivery plans to match functional, timeline, and budget requirements
• Managed sourcing timelines and supplier communication to ensure alignment with internal planning cycles
• Worked with internal teams to support procurement, logistics, and compliance reviews during setup and transition phases

Buyer Engagement and Lead Management

• Maintained contact with potential buyers and distributor networks to support early-stage demand generation across new and acquired brands
• Monitored and tracked lead activity to help align production schedules with actual market demand
• Handled inquiries and sales coordination during transition phases of brand acquisition and new product rollout
• Collaborated with sales and marketing to match customer expectations with delivery and launch timelines
• Documented lead interactions and buyer feedback to support adjustments in product strategy and messaging

Contributions

• Applied deterministic record linkage on 7M corrupted transactions using taxonomy, semantics, pricing, and 450M public address records which improved product decisions and enabled resolution of 6 trademark disputes that eventually resulted in savings of over USD 1 million
• Improved product lifecycle operations for portfolio of 176 consumer products that reduced timelines by 12% and lowered costs by 20%
• Facilitated in joint ventures and acquisitions of 150+ brands on Amazon along with their sourcing hubs that were either dormant or underperforming
• Led the program of 3D printing service that integrated outsourced 3D production with in-house 3D printer farm operations

Responsibilities

Campaign Management

• Planned and launched digital ad campaigns aligned with client brand goals and channel formats
• Adjusted targeting, placements, and timing based on platform-specific results
• Tracked engagement and conversion trends to guide ongoing campaign adjustments
• Maintained campaign pacing and budget distribution in response to performance data
• Provided structured input to creative and media teams for mid-cycle updates

Workflow Management

• Managed campaign calendars to align assets, feedback, and delivery dates across all media
• Oversaw creative workflows to ensure timely production and platform compliance
• Handled multiple campaigns with overlapping schedules without missed approvals or delays
• Flagged and resolved conflicts in delivery plans across teams before they affected timelines
• Kept campaign activity visible across functions to support shared deadlines and resource use

Client Service Delivery

• Coordinated with client-side teams to confirm objectives, messaging, and timelines before launch
• Led review sessions to assess campaign performance and recommend next steps
• Created reports for internal and client use to summarize delivery status and performance
• Incorporated feedback loops into campaign planning to avoid repeat issues and delays
• Supported client retention by meeting defined results and resolving issues without escalation

Contributions

• Reduced real estate lead Cost per Acquisition (CPA) to approximately USD 10 through targeted campaign optimization, better than USD 70 industry average

Responsibilities

Program Oversight

• Managed coordination between internal teams and client stakeholders to maintain progress across product and campaign tracks
• Maintained oversight on parallel client accounts while balancing near-term delivery with longer-term planning
• Facilitated working sessions across research, marketing, and operations teams to align scope and resolve overlaps
• Maintained task boards and calendars to track handoffs, due dates, and team responsibilities
• Provided delivery status updates across teams to keep work aligned with shared targets and deadlines

Launch Operations

• Worked across MarTech, EdTech, and affiliate products to support early-stage launch planning and execution
• Planned launch activities by aligning timelines, deliverables, and priorities across functions
• Supported product launches by organizing workflows and resolving blockers during tight delivery cycles
• Handled urgent revision or publishing requests in coordination with design and content owners
• Helped document decisions, dependencies, and constraints across product and marketing plans

Content Delivery

• Collaborated with content, design, and marketing teams to prepare brand and campaign assets
• Reviewed and edited content drafts to ensure clarity, accuracy, and alignment with positioning goals
• Helped define value propositions and core messaging with content leads during early product definition
• Monitored launch-phase performance and relayed feedback for content or channel-level changes
• Contributed to client communication by preparing reports and materials summarizing progress and pending items

Contributions

• Supported launch of 5 early-stage startups by mentoring and managing cross-functional teams in content, design, research, marketing and product launch

Responsibilities

Digital Marketing Management

• Ran targeted digital campaigns to attract potential clients and improve sales by tailoring ad content to audience groups and portfolio of services
• Managed paid ads by ensuring budget efficiency and platform best practices and used performance data to improve ad targeting and creative content
• Conducted A/B testing and refined audience segments based on engagement metrics to improve campaign accuracy
• Improved search visibility for our clients and company brands with tailored ad content and platform best practices
• Maintained regular social media posts to keep the brand active and designed ad content specifically for each platform's requirements
• Optimized UI/UX of landing pages to improve conversion rates and worked with designers to create visuals that supported marketing and business goals
• Created tailored and personalized email campaigns to connect with active leads, old customers, and dead leads using updated content and lead-specific messaging
• Utilized professional social platforms like LinkedIn to touch base with stakeholders of potential clients and used these connections to extend campaign reach

Client Life Cycle Management

• Enhanced customer support by improving team collaboration and refining interdepartmental coordination to meet client expectations
• Addressed refunds and chargebacks through systematic solutions and took corrective measures to improve service quality
• Strengthened collaboration between support and sales teams to increase customer retention
• Refined marketing, sales pitch and customer support protocols using direct client feedback and campaign analytics to close service gaps
• Ensured marketing materials reflected customer expectations through consistency in content across all mediums and platforms and aligned internal messaging
• Managed protocols related to communication and automated reporting to keep internal teams and clients updated on project health and escalated critical issues through predefined channels
• Kept communication clear and efficient to resolve issues quickly and ensured all team members followed the same communication protocols for consistency in team coordination
• Kept clients and stakeholders updated about market trends and policy changes using existing communication protocols and team coordination

Business Expansion

• Reviewed client feedback and market trends across our portfolio to identify expansion opportunities and service enhancements through internal observation
• Identified improvements in SLAs, policies, and cross-functional operations including sales, marketing, customer support, project management, and digital production across service lines
• Gathered insights from sales, marketing, customer support, and project management teams on client interactions and visitor behavior and used these observations to refine business strategies and operational processes
• Set up systems to collect user reports and suggestions to assess which updates should be prioritize with respect to business impact and customer satisfaction
• Aligned those updates with internal planning based on reports and patterns
• Mapped customer pain points to potential solutions using gap analysis to address unmet market needs rather than duplicating existing services in our portfolio and in the market
• Analyzed different regions and market segments to validate whether ideas and new initiatives are feasible across the full portfolio of services
• Implemented change control processes to manage project and program creeps and adjustments required in scope while minimizing disruptions and preserving service consistency
• Documented lessons learned after each project phase to refine our methodologies and improve how expansion initiatives were structured
• Developed standardized templates for project charters, status reports, and risk logs to ensure consistency across all programs and internal teams

Project and Program Management

• Monitored all active projects and identified potential risks or delays in advance and included these observations in scheduled reporting
• Kept leadership informed about team and project status through regular meetings and system-generated reports
• Tracked progress through functional dashboards and internal stakeholder reviews
• Ensured updates are shared with relevant team to highlight and resolve areas needing improvements
• Collaborated with stakeholders during review checkpoints to determine next course of action and any corrective measures to avoid risks and ensure smooth completion of project and program
• Coordinated project phases by periodically validating that teams had necessary resources for planned deliverables and flagged resource gaps early
• Worked with team leads to resolve schedule conflicts and task ambiguities and ensured that project progress continued without disruption
• Facilitated group discussions with client and translated their business needs into actionable project plans for structured execution
• Planned launch timelines with quality checks at each stage to align deliveries with expected outcomes
• Kept product, project, program and business teams synchronized on deliverables by maintaining shared task clarity and coordination

Product Lifecycle Management

• Planned and executed strategies to successfully launch products and services and ensured that all goals, plans, processes, and schedules were realistic and achievable
• Ensured teams were fully prepared and equipped with necessary resources to carry out launch and delivery responsibilities
• Collaborated on the testing of new services and strategies in small batches to assess their performance for both clients and our internal teams before full deployment
• Implemented new strategies and improved our current portfolio through structured phases to prevent bottlenecks and catch issues early
• Worked with business unit heads to plan out new product launch and implement new strategies in their units
• Ensured products are launched and new strategies are implemented through a defined process
• Ensured new services in beta phases are tested in small markets and existing clients to get proper early responses
• Made plans to transfer products to other teams when ready and suggested changes based on early feedback and what fit our goals and observed conditions
• Adjusted plans as needed when markets or priorities changed to maintain alignment with internal direction and product goals

Operational Excellence and Improvement

• Monitored how processes were affecting operations, identified areas needing improvement and worked with relevant teams to resolve and improve processes through structured phases
• Improved processes to meet changing client needs during service delivery and implemented them according to the resources at hand
• Created training programs and knowledge pool with business unit heads and HR that were focused on successful and best practices with case studies, lessons learned from previous projects/programs, different strategies / business models, walkthroughs of different tools to analyze data and other topics related to leadership, management, operations etc in order to improve performance and growth of employees
• Introduced bottom-up reviews and created transparency in setting up responsibilities and tracking performance across project and business functions

Cross-Functional Team Alignment

• Aligned sales, marketing, customer support, project management and digital production teams to execute a cohesive strategy for existing portfolio of service and new product launches
• This coordinated approach was used to drive measurable improvements in revenue, repeat business, referrals, profitability and new client acquisition across internal and external efforts
• Collaborated with different teams and business units and aligned them on internal projects and ensured they operated with shared expectations
• Ensured teams within my business unit were aligned with client stakeholders and their objectives on their related projects to maintain consistency
• Coordinated teams across departments to prepare for upcoming marketing campaigns and checked readiness of each team
• Improved processes to meet changing client needs during service delivery and ensured continued team alignment

Contribution

Team Development

• Built training modules and a knowledge-sharing system that improved measurable performance by 50% and significantly reduced onboarding time for new hires
• Developed reusable code libraries, smart content tools, and internal web-based editors to improve efficiency in website development and support better coordination between developers and marketers
• Reduced turnover to below 5% by increasing accountability through leadership training, 360° reviews, anonymous feedback, and balanced incentives, supported by a review framework involving subordinates and fair adjustments to attendance policies

Business Growth

• Enabled downstream decision making through streamlined dashboards, custom automated reports, enhanced closeout formats, and performance forecasts across all organizational levels, which improved measurable productivity by 45% and increased visibility into performing and underperforming financial and operational areas across all teams and business functions
• Launched 8 service products along with animations, mobile applications, SaaS tools, and digital marketing services, which increased profitability by 2x and expanded the customer base by 5x
• Launched a business unit that achieved profitability in 6 weeks and became the fastest-growing business unit in terms of revenue within 50 days by managing customer lifecycle and commercial operations end-to-end

Revenue Performance

• Optimized customer lifecycle and commercial value chain which resulted in 56% increase in upsells, 48% increase in repeat orders, 22% drop in churn, refund rate below 0.1%, 85% chargeback win ratio, 62% more new orders, 25% lower CPA, 116% growth in new acquisitions, and 2x increase in customer lifetime value
• Improved sales process and post-sale alignment by improving pitch, removing overcommitments, synchronizing stakeholder handoffs, implementing PMBOK-PMI® principles, and redesigning policies to reduce refund rate from 8% to under 1% which increased verified customer reviews by 3x
• Led the deployment of Spatiotemporal Reinforcement Learning and Retrieval-Augmented Generation (RAG) models by using internal scoring logic, product and order metadata, and external APIs to enable over 100x marketing ROI and 33% year-over-year revenue growth

Responsibilities

eCommerce Store Operations

• Managed eCommerce operations across major marketplaces by overseeing over 50 SKUs in kitchen and home categories
• Improved product listings and store structure to increase add-to-cart and checkout completion rates, leading to 20% year-over-year revenue growth
• Optimized organic campaign performance through adjustments in content, structure, and audience engagement strategies
• Built and launched B2B and B2C campaigns with full-funnel planning to improve user engagement and brand visibility
• Improved cost efficiency by lowering cost per acquisition by 27% through campaign testing and refinement
• Used platform and ad performance data to adjust campaigns and improve store traffic quality and conversions
• Maintained and updated store visuals and messaging to match product availability, pricing, and seasonal trends

Analytics and Planning

• Led real-time tracking of store performance using spreadsheets and analytics tools to reduce time to decisions by 60%
• Improved cross-functional coordination by sharing store data and campaign outcomes with marketing and operations teams
• Contributed to better digital planning by analyzing consumer behavior patterns and applying insights to content and campaign updates
• Used Excel and Google Sheets for data tracking, reporting, and planning across digital and marketplace activities
• Handled campaign setup and monitoring using tools such as Google Ads, Meta Ads, SEMRush, and Alibaba Seller Center

Team Coordination

• Coordinated with design and content teams to ensure brand consistency across storefronts, listings, and ads
• Trained staff on creative and operational tools to ensure brand consistency across product pages and marketing content
• Improved turnaround times for design and ad readiness through coordinated efforts with design and content teams

Sourcing Operations

• Handled sourcing of raw materials such as bamboo and resins by coordinating with international suppliers across China and Europe
• Maintained regular communication with overseas vendors to align supply schedules with production and promotional timelines
• Worked with outsourced manufacturers to ensure fulfillment of product specifications, lead times, and quality requirements
• Supported procurement planning by reviewing supplier capabilities, pricing, and order terms for both local and imported materials
• Assisted in identifying alternative sourcing options to reduce delays, manage costs, and maintain continuity in production

Contribution

• Managed portfolio of their 100+ trader clients for their B2B sales
• Optimized their eCommerce storefronts that improved their overall footprint by 1.5x and revenue generation by 2x
• Decreased their sourcing costs by 15% on purchases from Europe and 20% on purchases from China and Vietnam

Responsibilities

Campaign Strategy

• Defined brand positioning and digital direction across owned channels to support early-stage growth goals
• Designed and executed targeted campaigns to increase visibility, generate inbound interest, and build initial audience traction
• Planned and managed campaign schedules to align regular and seasonal efforts with business priorities
• Tracked campaign engagement and refined messaging and targeting based on ongoing results
• Led go-to-market efforts through competitor analysis, funnel reviews, and landing page feedback, which improved early lead quality
• Adjusted campaign structure and outreach content based on data from dashboards and trackers
• Managed all campaign delivery steps to match timing, tone, and objectives

Digital Operations

• Set up and maintained business presence on platforms like Facebook and Google My Business to support visibility and search relevance
• Managed the company’s digital footprint through structured content calendars, SEO planning, and lead magnets
• Coordinated with design, content, and tech teams to ensure brand consistency across platforms
• Improved organic performance and signups by aligning content with user search intent and promotion timing
• Monitored channel data to identify early signals and reduce delays in adjustments or response
• Used tools such as Asana, Google Ads, Meta Ads, Ahref, SEMRush, Excel, and Google Sheets for campaign planning and performance tracking

Sales Support

• Aligned marketing handoffs with sales and post-sale upgrades to support lead quality and conversion flow
• Resolved delivery or scope issues tied to marketing touchpoints by working with internal and external contacts
• Supported sales strategy by maintaining updated digital assets aligned with sales materials and feedback
• Documented feedback from sales interactions to refine campaign tone and audience targeting
• Helped bridge campaign outcomes with sales expectations through structured updates and regular coordination

Team Development

• Trained department heads and teams in workflows across sales, research, project delivery, chargeback handling, and time management
• Created internal guides and role-based processes to improve team coordination and delivery timelines
• Led sessions to support understanding of campaign tools, data dashboards, and content review systems
• Worked across teams to ensure consistent understanding of client goals and internal task alignment
• Helped reduce errors and backlogs by reinforcing cross-functional review and simple task tracking methods

Contribution

• Launched and managed a business unit for startup and digital services that reached breakeven in 2 months

Responsibilities

Order and Stock Management

• Managed daily eCommerce tasks including order flow, stock handling, packing, and coordination between teams
• Maintained supplier contact and tracked inventory levels to prevent shortages or missed dispatches
• Reviewed reorder points, pending orders, and stock position daily to keep operations stable
• Coordinated with marketing and kitchen teams to ensure that product readiness aligned with planned promotions
• Approved campaign timing based on actual stock and packing capacity to avoid overselling

Delivery Oversight

• Supervised the delivery team and kept dispatch schedules on track through daily coordination
• Worked with kitchen and packing teams to ensure orders were ready before scheduled delivery times
• Resolved field issues such as delays, missed addresses, or routing errors by staying in contact with drivers
• Monitored cold chain handling and ensured transport was arranged to meet storage and temperature requirements
• Maintained regular communication with delivery staff to track progress and fix delivery-related concerns early

Revenue Generation

• Ran paid and organic campaigns to support order flow across frozen and lunch items
• Prepared sales content in coordination with kitchen and design teams to ensure alignment with available items
• Monitored stock and adjusted campaign timing to match kitchen and delivery output
• Worked with operations and support teams to keep sales flow consistent and realistic
• Coordinated digital efforts based on current product availability and packing schedules

Customer Management

• Addressed customer complaints, refund cases, and missed deliveries through direct action with relevant teams
• Handled repeat buyer concerns and maintained contact to support return orders
• Checked common complaints and worked with kitchen or delivery teams to reduce recurring issues
• Discussed delays or missed orders with involved teams and made changes to avoid repeat problems

Team Training

• Trained delivery, support, sales and marketing teams
• Explained shared tasks and helped teams understand how their work connected with others
• Set clear task flow for each team to reduce missed steps or overlapping work
• Held short daily checks to keep order progress clear and raise any pending issues early
• Kept customer support and delivery consistent by keeping teams informed and trained on common service issues and actions taken

Contribution

• Maintained 98% on-time frozen food delivery in over 110°F by managing full cold chain operations
• Crossed breakeven in 3 months on end-to-end eCommerce operations

Story

Early Spark

I, along with my co-founder, was laid off during a global restructuring at TradeKey and their rollback from Pakistan. Around the same time, a mutual colleague who had recently gotten married wanted to go on a honeymoon to the Northern Areas of Pakistan, but had a limited budget of PKR 20,000. We decided to help him.

We contacted several reputable hotels, negotiated rates, and planned a 5-day trip to the Swat region, all within his PKR 20,000 budget. We were able to save PKR 2,500 from the total cost, and he appreciated the trip and our help so much that he voluntarily gave us the entire retained amount, which was 12.5 percent of his planned budget.

Our only cost was the phone charges we incurred, totaling PKR 500. So while the net gain was just PKR 2,000, the profit margin was 400 percent. That experience gave us the idea to launch a low-investment business model with high profit potential if scaled.

Sustaining the Model

Most of our customers came from personal networks, university circles, and referrals. The strong word-of-mouth was driven by the quality of our service. We offered private tour packages with customized itineraries at lower prices than market rates. On average, we saved customers 10 to 15 percent of their total budget, even for low-cost travel.

Wind-down Phase

The startup eventually shut down due to the travel restrictions and lockdowns during the COVID-19 outbreak. With movement limited and tourism suspended, operations became unsustainable. While the model had proven viable on a small scale, the pandemic eliminated demand entirely and halted all activity without warning.

Overview

Trade Operations Management

Buyer Management

• Managed a buyer portfolio and performed targeted sourcing to identify sellers based on procurement specifications
• Contacted verified importers, manufacturers, and exporters on TradeKey through direct calls to collect sourcing needs, confirm product suitability, and suggest qualified matches
• Used LinkedIn to identify and approach buyers and suppliers through direct messaging and industry-specific engagement
• Conducted cold outreach to external procurement professionals, manufacturers, and suppliers to generate leads and onboard new product sources
• Qualified and organized buyers across importer, manufacturer, supplier, trader, wholesaler, retailer, and indenter profiles based on industry, region, RFQ, and responsive behavior for structured follow-up
• Represented buyer-side interests in seller discussions by confirming alignment on specifications, quality standards, and contract terms

Seller Management

• Managed a portfolio of export-focused sellers and matched them with buyers based on product classification and trade records
• Qualified and structured sellers across manufacturer, exporter, supplier, trader, wholesaler, retailer, indenter, and end user profiles by product type, region, export capacity, and MOQ criteria for streamlined coordination
• Provided onboarding briefings to new sellers covering buyer expectations, communication tone, and platform response norms
• Led trade discussions between sellers and buyers to confirm product details, pricing, delivery timelines, and terms. Documented summaries and addressed buyer objections
• Scheduled internal support sessions for sellers needing help with platform setup or navigation
• Assisted sellers in preparing catalog listings and standardized reply formats to ensure clarity and consistency in buyer communication
• Arranged coordination calls with sellers to align on buyer expectations, pricing structures, documentation, and timelines

Interaction Tracking and Reporting

• Maintained detailed records of buyer interactions, including inquiries, sourcing decisions, and engagement history, and shared updates with internal teams and sellers on a daily, weekly, monthly, and quarterly basis
• Tracked seller responses and documented product details, commercial readiness, and communication status. Compiled reports to keep buyers and internal teams informed
• Followed up after initial inquiries to confirm quotation receipt, assess buyer interest, and coordinate seller response
• Maintained detailed tracking of seller-buyer matches, response times, commercial terms, and delivery commitments

Digital Marketing Management

Paid & Organic Campaign Execution

• Executed digital marketing campaigns focused on attracting qualified buyers and sellers to participate in B2B marketplace transactions
• Developed SEO strategies to improve visibility of product listings and seller pages in search results
• Selected high-intent keywords, audience segments, and demographic filters to enhance campaign precision across search, display, and social media platforms
• Managed paid campaigns across Google Ads, Meta Ads, LinkedIn, and other advertising platforms to drive lead acquisition
• Analyzed campaign performance metrics, adjusted content and targeting strategies, and optimized ad spend to improve lead quality and conversion rates

Email and Lifecycle Campaigns

• Created targeted email campaigns introducing verified sellers to selected buyers based on sourcing history, trade activity, and product relevance
• Planned and executed lifecycle email sequences for both buyers and sellers with curated content such as trade policy updates, regulatory changes, and market access news
• Integrated TradeKey service offerings within follow-up emails to encourage usage of sourcing tools, lead alerts, and premium matchmaking features
• Featured high-volume buyers and premium seller accounts in targeted outreach and lifecycle email campaigns to improve their visibility and generate qualified engagement across key product categories

Content and Asset Management

• Created and optimized landing pages to match campaign objectives and improve user engagement and lead conversion
• Wrote tailored ad copy aligned with product categories and platform tone for each advertising channel
• Scheduled regular content posts across social channels to maintain presence and support active campaigns
• Promoted listings and marketing assets organically through LinkedIn and industry-specific networks
• Worked closely with design teams to develop visuals that matched campaign goals and message tone

Business Outreach Management

Tradeshow Engagement

• Negotiated barter partnerships with tradeshow organizers by offering email campaign promotion to targeted buyer and seller segments in exchange for a complimentary exhibition space
• Created and executed tradeshow-specific email campaigns tailored to the demographic and industry profile of each event’s audience
• Converted secured exhibition space into multiple booths, dedicating one to company branding and allocating the remaining booths to premium members relevant to the event’s focus
• Arranged pre-tradeshow meetings for premium buyers and sellers and promoted their visibility through regional targeting using SEM, social media, and location-based email outreach
• Captured and published exhibition coverage in video format highlighting booth activity, product showcases, visitor interaction, and premium member participation
• Arranged post-tradeshow meetings between interested parties for continued negotiation and follow-up, with coordination support provided to both buyers and sellers

Media & Visibility Partnerships

• Bartered with local trade and business magazines by offering visibility through targeted and lifecycle email campaigns in exchange for advertising space for TradeKey and its premium members
• Held negotiation rounds with magazine representatives to finalize barter terms and placement schedule
• Coordinated magazine layout and ad specifications with design teams to ensure brand consistency
• Drafted promotional content tailored to magazine readership profiles and aligned with campaign objectives

Institutional Relationships

• Built working relationships with trade associations, chambers of commerce, ministries of commerce and trade, and private trade bodies to facilitate trade development through TradeKey marketplace and services through different formal and informal channels
• Facilitated onboarding sessions for members, covering platform usage and premium service tiers
• Coordinated communication between institutional representatives and TradeKey premium members for mutual business

Project/Program Management

Operational Excellence

• Worked on improving marketplace processes such as seller onboarding, inquiry handling, and seller response steps
• Maintained and improved KPIs related to follow-ups, inquiry handling, and seller coordination
• Maintained and improved the structure of buyer and supplier grading as well as daily/weekly reporting and monthly/quarterly closeouts
• Identified and improved gaps in team coordination between account managers and support teams to improve efficiency and performance

Product & Service Work

• Managed end-to-end development and launch of new TradeKey services by coordinating product scope, internal execution, and feedback integration
• Shared updates with internal teams and handled feedback from account managers and marketplace support
• Followed up with selected sellers and buyers to get usage feedback on newly introduced services

Contributions

Projects and Programs

Operational Initiatives

• Designed and implemented a KPI Scoring Model used by portfolio management teams to track weekly RFQs and leads, daily outreach activity, new account signups, order closures, client satisfaction, and regular reporting behavior
• Created Lead Management System to structure, track, and follow up on buyer-seller inquiries, RFQs, call outcomes, and campaign response actions across account teams
• Developed Buyer Grading System to score buyers based on sourcing behavior, response quality, order potential, inquiry frequency, and negotiation history
• Developed Supplier Grading System to score sellers based on export capacity, communication response time, inquiry fit, documentation completeness, and order fulfillment behavior

Business Projects

• Coordinated cross-border B2B matchmaking between Saudi Export Development Authority and the Ministry of Trade of the Republic of Türkiye by arranging meetings between exporters and importers from both countries across specific product categories
• Managed TradeKey News by publishing updates on global trade activity, including MoU signings, tariff revisions, trade pacts, sourcing trends, platform updates, and commercial alerts for active buyers and sellers
• Led Industry Business Development by identifying trade opportunities, improving supplier manufacturing capabilities, enhancing supplier product portfolios, and refining product classification within the marketplace
• Executed the Global Village Project by compiling country-level data on imports, exports, trade partners, active importers and exporters, company-level sourcing patterns, and contact databases of business magazines, trade associations, and chambers of commerce
• Contributed to the Global Club of Industry Agents by recruiting local business, purchase, and sales professionals as TradeKey industry agents who referred new premium clients, supported outreach of TradeKey and its premium members to regional buyers and suppliers, and helped establish working ties with local government and trade offices

Product Development

• Built Supplier’s Tradeshow Kit to help exporters prepare for exhibitions through booth setup, meeting formats, and product presentation, and supported pre- and post-event meetings using city-level radius targeting based on local demographics and trade interest
• Introduced Supplier Inspection Service to verify supplier legitimacy, manufacturing capacity, business identity, and export readiness, improving buyer confidence for regional and multinational sourcing
• Launched B2B Brand Management Package for sellers, combining catalog improvements, product presentation support, inquiry handling structure, tradeshow coverage, and trade association coordination to support targeted buyer outreach

Performance Results

Revenue Impact

• Achieved Average Order Value of $73,512.94 and Average Order Value per Lead of $183,782.35 by aligning lead qualification and seller-buyer matching strategies in B2B campaigns
• Delivered best Cost-per-Lead of $4.12 in Google SEM campaign for Office Stationery products
• Ran a Google SEM campaign for a Copper Wire Supplier, secured a qualified lead, and closed an order that delivered a 320× return on ad spend
• Closed a $135 million trade agreement by leading an 18-month cross-border negotiation between a U.S. importer and a Chinese manufacturer

Portfolio Growth

• Managed a supplier portfolio of 32 clients whose combined payments for TradeKey premium services totaled $125,000
• Achieved 72% client retention, increased average repeat business value by 48%, and secured 56% price up-sell on 60% of retained clients within assigned portfolio

Quarterly Performance

• Outperformed targets for five consecutive quarters by consistently keeping performance between 120% to 145% across client revenue, retention, upsell, and project/program management, without dropping below “On Target” level